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Omnicom Media Group (OMG), the media services division of Omnicom, has entered into a sponsorship agreement with the Ehrenberg-Bass Institute, the world’s largest center for marketing research. The Institute, located in Australia, is headed by renowned advertising expert Professor Byron Sharp.
Nicki Hare from OMG UK commented, “This pioneering sponsorship enhances our ability to provide a competitive edge for our clients by granting exclusive access to leading industry knowledge, research, and insights. We are proud of our partnership with Professor Byron Sharp and the Institute, and we are committed to applying their research to the tools we’ve developed and the conversations they inspire, ultimately driving transformational growth for our clients.”
In related news, WPP’s GroupM recently announced a collaboration with Tesco’s expanding media division, providing clients access to its retail media network both in-store and online.