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Dentsu is reducing its UK workforce by 60 positions as part of a restructuring effort aimed at better serving its clients. The company stated, “Our clients’ needs and ways of engaging with partners are changing, and in response, we are further evolving our business to be more adaptive and effective in how we innovate and deliver outcomes to service their needs, both now and in the future.”
While Dentsu is implementing its global ‘One Dentsu’ strategy, it is also cutting costs, including staff and expenses, due to challenges with negative organic growth. Unlike most advertising holding companies that experienced a strong rebound after the pandemic, Dentsu’s performance has lagged, with the exception of the consistently strong Publicis.
Dentsu has eliminated its international operating company, previously led by Wendy Clark, and is now focusing on media buying and performance marketing through its agency Merkle. As the advertising industry faces slow growth, holding companies like Dentsu will need to either find new growth opportunities, possibly through acquisitions, or scale back operations. Dentsu appears to have chosen the latter approach.