
The UK’s advertising exports increased by 15.5% to $19.5 billion in 2022, showcasing the industry’s resilience and potential post-Brexit. During International Trade Week, this growth highlights the strength of the UK’s advertising sector
Simultaneously, Julian Douglas, Vice-Chair and International CEO of VCCP, has succeeded James Murphy, co-founder of New Commercial Arts, as Chair of the UK Ad Export Group.
The number of companies classified under advertising and market research services stands at 23,095, a figure that has remained largely stable since 2016.
Douglas commented, “By collaborating with the UK Advertising Exports Group and the Department for Business and Trade, businesses can access new markets and contribute to economic growth. Government support, trade agreements, and strategic partnerships present global opportunities.
“UK Advertising is equipped to compete and succeed on the world stage. We possess the intelligence, technology, and creative power to make a significant impact globally.”