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WPP’s GroupM is expanding its collaboration with Tesco’s Media and Insight Platform to enhance the retailer’s growing retail media capabilities. GroupM will work with Tesco on a range of offerings, including on-site, off-site, and connected store initiatives.
The global expansion of retail media has been largely driven by companies like Amazon and Walmart, with some projections suggesting it could soon account for 20% of global media.
Nick Ashley, Director of Client Development at Tesco Media, remarks: “This marks a significant milestone for us in forming a large-scale strategic partnership with one of the world’s leading networks, representing many exciting brands. Through this collaboration, GroupM will gain numerous key advantages in retail media, including data, insights, and strategic planning, empowering its clients to fully leverage the potential of retail media in all its forms for measurable commercial success.
“This partnership further demonstrates how Tesco Media and Insight Platform is enabling agencies and their brands to deliver increasingly exciting and commercially effective campaigns.”
Luke Bozeat, COO of GroupM UK, adds: “We have had a successful relationship with Tesco Media and Insight Platform for several years and are excited to elevate this to a long-term strategic partnership.
“The unique features of the Tesco Media and Insight Platform offer us and our clients the opportunity to fully explore the vast range of possibilities in retail media, placing us at the forefront of efforts to drive further innovation in this field. We look forward to a long and mutually beneficial collaboration.”