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A former CEO of Kinetic UK has taken on the role of Managing Director at Miroma Founders Network (MFN), a collaboration between Miroma Group and Founders Forum Group. With a background at Omnicom’s M2M and WPP-backed mSix, he is a prominent figure in the media industry.
MFN focuses on supporting early-stage start-ups and scale-ups, assisting them in customer acquisition and retention as they grow.
He commented: “I’ve spent years working with start-ups and scale-ups, helping them navigate the often complex world of media and marketing. MFN aligns perfectly with my experience. Collaborating with ambitious challenger brands is both exciting and rewarding, making this opportunity one I couldn’t pass up.”
The founder of Miroma Group noted: “Recent iOS updates have necessitated that venture brands expand their focus on brand building earlier in their lifecycle, rather than solely concentrating on performance marketing. Having known him for many years, I believe his extensive experience will greatly benefit start-up and scale-up brands in navigating this evolving landscape.”
The CEO of Founders Forum Group added: “This joint venture provides our global community with essential knowledge and expertise for founders’ continued growth. Miroma Group’s marketing expertise offers a valuable opportunity for founders looking to scale their businesses internationally, and his appointment solidifies MFN’s capability to deliver top-tier marketing and media buying services to high-growth scale-ups.”