By 
Playmaker Experiential, based in London, has rebranded as OBE following its acquisition by the international experiential agency network, OBE Worldwide. The company, which was purchased just a year into its operations, is now part of a broader global network.
OBE London counts major global brands such as JPMorgan Chase, OpenAI, Nike, the NFL, Chicago Bears, Minnesota Vikings, and New York Jets among its clients. The leadership team, including managing partners Ian Hayne and James Hogben, remains in place.
Hayne expressed his enthusiasm for joining the OBE family, highlighting the significant global growth the team has already experienced. He noted that OBE London is fortunate to work with some of the largest brands worldwide and is now expanding its portfolio during this exciting period.
OBE Worldwide CEO Deb Lemon welcomed the London office, praising the team as valued partners over the years. She emphasized that this strategic acquisition enhances OBE’s global footprint and commitment to delivering exceptional experiential programs. Together, they aim to continue pushing creative boundaries and creating impactful experiences that resonate with audiences globally.