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Clare Hornby has launched her fashion brand, ME+EM, on an international scale with the support of T&Pm. ME+EM, known for its “flattering, functional, forever clothes at a fair price,” is expanding into the U.S. market with three stores in New York City and its first U.S. campaign managed by T&Pm. The agency, now rebranded as T&Pm and supported by WPP, has been active in North America for several years.
“T&Pm has been an excellent partner for our U.S. launch, offering creative insights, media intelligence, and commerce expertise that truly capture our brand’s values,” says Hornby. “We’ve already experienced strong demand in the U.S. through our e-commerce platform, and we’re excited to see how our new campaign and stores will further engage discerning American shoppers.”