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Cadbury and Ogilvy Mumbai Secure Top Spot in WARC Effectiveness RankingsLeo Burnett Dubai Named Top Agency, Ogilvy Crowned Top Network
The most effective campaign of 2023, as highlighted by WARC’s Effective 100 list of the world’s most awarded campaigns and companies for effectiveness, was ‘Shah Rukh Khan-My-Ad’ created by Ogilvy Mumbai and Wavemaker Mumbai for Cadbury.
This campaign, featuring Bollywood superstar Shah Rukh Khan, was an interactive, geo-targeted AI initiative that significantly boosted sales of Cadbury’s Celebrations product by 35% during Diwali, supporting small, local stores.
Top rankings for effectiveness include:
- Campaign: ‘Shah Rukh Khan-My-Ad’ by Ogilvy Mumbai / Wavemaker Mumbai for Cadbury
- Creative agency: Leo Burnett Dubai
- Media agency: Mindshare New York
- Network: Ogilvy
- Holding company: Omnicom Group
- Brand: McDonald’s
- Advertiser: AB InBev
- Country: USA
Ogilvy India’s Chief Creative Officer expressed delight in the campaign’s recognition as the most effective globally, emphasizing the innovative hyper-localization and hyper-personalization that made Shah Rukh Khan a brand ambassador for small shopkeepers during a crucial time. The campaign was not only effective but also brought immense joy and support to many small businesses.
Ogilvy’s Global Chief Strategy Officer highlighted the significance of being named the world’s most effective network for the second consecutive year. He credited the achievement to Ogilvy’s vibrant culture, strategic creativity, and strong client partnerships, celebrating the collective efforts of the team across global offices.