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The roles span across creative operations, account management, creative planning, senior creatives responsible for cross-channel ideas, and specialists in design and creative production, particularly in photography and video shoots.
The Director of Brands, Planning, and Creative highlights that Zest offers opportunities for creative talent to work with some of the UK’s most prominent and sought-after retail brands, including Sainsbury’s, Argos, Habitat, Tu, and Nectar, the UK’s largest loyalty brand. Recently, Zest also added Smart Charge, an innovative ultra-rapid EV charging brand, to its portfolio, giving colleagues the chance to contribute to a new and growing business sector.
Questions are likely to arise about how Zest’s expansion will impact Sainsbury’s existing agencies, including New Commercial Arts (which handles stores, Tu, and Habitat), The&Partnership (which works with Argos), and Ogilvy (which manages some cross-channel work). However, NCA seems unconcerned, having been appointed to Sainsbury’s when Zest was already operational and reportedly collaborates well with it.
The rationale behind combining external and in-house agencies is twofold: managing the increasing volume of production in a digital, multi-channel environment, and reducing costs while keeping external agencies competitive.
Sainsbury’s is currently undergoing an intense cost-cutting initiative aimed at making its food offerings competitive with Aldi, Lidl, and others, seeking approximately $1.14 billion in savings. While saving on marketing costs through an in-house agency may not significantly impact this goal, every little bit helps, as one of its competitors often says.