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OOH Capital, a leading Out of Home advisory company and consultancy, has expanded its global reach by adding two new partners to enhance its coverage in the LATAM and Indian markets.
A new partner, who has a strong connection to the LATAM market, joins OOH Capital as the third partner in the U.S. In 2012, this partner founded Altermark Americas in Miami, bringing unmatched OOH expertise to the American and global markets. Prior to this, they served as LATAM Director at Kinetic WW, a prominent global OOH specialist, where they significantly expanded Kinetic’s business across Latin America by fostering local partnerships and building strong relationships with clients in Europe, Asia, and the U.S.
Another new partner, the founder of the Glocal Bridge consultancy, has held senior roles in the Indian and Asian OOH markets. Their experience includes advising the Indian Outdoor Advertising Association on measurement and establishing unified metrics. They have also served as a senior adviser to Hivestack, Co-CEO of Kinetic in the region, and business head of Interpublic’s Rapport Worldwide, where they led the OOH business for major clients like Amazon and Unilever.
OOH Capital’s client portfolio includes major global advertising and marketing group Dentsu, leading LED display products and service supplier Absen, and Broadsign, one of the largest OOH technology platforms.
The chairman of OOH Capital remarked, “Expanding our geographical coverage with two highly experienced partners is a fantastic way to celebrate our first two years in business. We are excited to continue assisting our growing list of clients and cities worldwide in maximizing their OOH assets, thereby further advancing the OOH sector.”