• McCann Worldgroup Wins Global Creative Accounts for Ferrero’s Kinder and Tic Tac After Nine-Month Review

    McCann Worldgroup Wins Global Creative Accounts for Ferrero’s Kinder and Tic Tac After Nine-Month Review

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    Interpublic’s McCann Worldgroup has secured Ferrero’s Kinder and Tic Tac creative accounts across Europe, Asia-Pacific, the Middle East, Africa, and all business in Mexico, following a nine-month review.

    Meanwhile, parent company Interpublic (IPG) continues to face challenges in recovering from certain account losses, particularly Pfizer, which contributed to a modest Q2 organic growth of 1.7%, trailing behind competitors Publicis and Omnicom. Net revenue remained flat at approximately $2.33 billion.

    For the first half of the year, net revenue totaled $4.51 billion, reflecting an organic growth of 1.5% compared to the first half of 2023. Full-year growth is projected at 1%.

    CEO Philippe Krakowsky commented: “The second quarter performance was solid, with moderate acceleration in organic growth, as well as margin expansion compared to the same period last year. Consistent with our longer-term performance, IPG Mediabrands and IPG Health led the way this quarter. We also saw notable contributions to growth from Deutsch LA, Golin, and Acxiom. Creatively, our agencies continued to receive exceptional recognition for the quality of their ideas and innovation across all marketing disciplines.”

    IPG’s leading creative agencies, McCann and FCB, are performing well. However, IPG, like its competitor WPP, has been impacted by historical account losses, particularly Pfizer, which has now moved to Publicis Groupe.